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Week 10 – The Generosity of the New Media – Science, Technology and Innovation

The changing nature of the media is constantly affecting different areas in society, science is one of those areas which that is continually changing because of new media and advances in technology. Google maps for example enables individuals to gain a real visual understanding of the world and see it from behind their computers. More information is able to be accessed for free, particularly via the internet enabling for a greater understanding of science by individuals.

Science and technologies has improved exponentially over the years, enabling for individuals to learn more, see more and also survive different situations they may face in a way that was never previously possible. In one of the readings, ‘Medical science will benefit from the research of crowds’, Pisani stated that “the sharing of data through new media would “change the way medical science works and speed up the discovery of new cures” (Pisani, 2011). Pisani also discusses how new media has allowed for better results with researching and collating new data, which is fundamental in improving society in general and also improving individuals.

It was interesting through that one particular reading addressed that the science industry is struggling to adapt to new media. In one particular article John Wilbanks notes this; “the changes wrought by digital networks in other content industries, from music to cinema to journalism, are coming to the scientific publishing industry as well”.

However the shift from traditional scientific publishing methods (print) to new media with the coming of the digital age has defiantly been beneficial for society as a whole. Being able to share and access information has broadened my understanding of different issues, partially relating to science, which without things like the internet, I would probably never know.

word – open science


Pisani, Elizabeth (2011) ‘Medical science will benefit from the research of crowds’, The Guardian, January 11, accessed 15,5,13, <>

Wilbanks, John (2011) ‘On Science Publishing’, Seed, accessed 15,5,13, <>


Week 9 – Social organisation: Micropolitics, Networks, Designing for and Living in New Communities

This week lecture and readings focused on the issue of micropolitics and networks, enabling for innovation and significant changes over time of networks. Furthermore new media has enabled for new communities to be established everywhere around the world. Individuals now do not physically and literally need to be situated at a specific location but can rather converse and connect via technological devises. People are able to be part of many more communities that thrive over the internet, which are easily accessible from anywhere, at any time. Manning noted in one of the readings ‘The physical form has been displaced by the virtuality form as the features of it changes with time and space. (Manning, 2009, p.136).

Globalization has led to the increased understanding and collaboration of governments and citizens everywhere. Societies have thus established multiple types of networks. Castell’s idea of a network society argues that networks are a success due to their flexibility, survivability and scalability.

Micropolitics and networks are very effective in changing outcomes and creating awareness of certain issues. With networks helping to change the traditional structure of communications, moving away from the “top-down” governance and now adapting to the “bottoms -up” method. Micro politics has enabled groups of different sizes, who hold different levels of power to have a voice.

The Knife Party’s clip, demonstrates new media and society collaborating. The clip incorporated global warming issues, which was successfully addressed and extended to a wider audience. This video addresses the idea of ‘swarm politics’ which refers to individuals acting on mass as a swarm. This notion of the ‘swarm’ can also be attached to the Kony 2012 project, lead by Joseph Kony, which aimed to spread globally his views regarding the LRA. The youtube clip below is the one that became a household watched clip, it was interesting because I found it very moving when I first saw it, as it seemed many others did. However not many people did anything about it or joined it placing the red Kony posters around the cities last year.

word – social organization


Knife Party and Rayner, T. & Robson, S. 2010,  Coalition of the Willing, accessed 8/5/13, <>

Manning, Erin (2009) ‘From Biopolitics to the Biogram, or How Leni Riefenstahl Moves through Fascism’ in Relationscapes p.137-139

Rushkoff, D. 2011, ‘The Evolution Will Be Socialized’, Shareable: Science and Tech, accessed 8/5/13, <>

Week 8 – Big Politics – The Fate of the State

This week focused on the issue of transparency, in particular how it affects governments, politicians and its citizens. Transparency of information means that it is easily accessible for individuals. The idea of transparency and openness of government is explored in Lawrence Lessig’s article. He states that ‘transparency in a government means that the public has access to the happenings of that government’ (Lessig, 2010). Transparency has increased as technologies have improved over time. Politicians were often accused of obscuring the truth, however there are so many media outlets now that this does not seem to be as big a problem as it used to be in Australia.  Mason (2011) in his ‘Twenty reasons why it’s kicking off everywhere’ noted that “Technology has … expanded the space and power of the individual”.

The youtube clip below outlines  the transparency of information; addressed  by different ‘leaders’ of the world.

Social media has had a big impact on politics and governments around the world. Blogging and other such internet sites have enabled more people to publish their own work and thus their own opinion. This has shifted the power of politics to more so being in the hands of individuals as they are able to voice their opinion more regularly. Wikileaks is a perfect example of this; being an online system that provides information to the public. Wikileaks aims to make all the information of governments available to the public. These documents have given people around the world an unprecedented insight into the US Government’s foreign activities.” (Wikileaks, 2012).

However social media has not just enabled the public to have a new type of voice; politicians are now also regular users of Twitter and Facebook; documenting for all to see, more of a personal insight into themselves. In saying this Kevin Rudd is one of my only followers on twitter (I only use it to view others tweets and am still yet to post anything). These social media sites have enabled politicians to constantly be ‘accessible’ to the public enabling them to be ‘present’ 24/7. Social media sites are also a great way of reaching the younger demographic, who might not see all the news bulletins but will defiantly scroll down their twitter pages numerous times throughout the day.

Word- Transversally


Lessig, L 2009, Against Transparency: the perils of openess in government, The New Republic, accessed 2 May 2013, <,0>
Mason, Paul (2011) ‘Twenty reasons why it’s kicking off everywhere’, Idle Scrawls BBC, accessed 2 May 2013<>

Ellis, Bob (2010) ‘Sleepless in Canberra’ The ABC, Drum Unleashed, accessed 2 May 2013,  <>

Week 7: Framing versus ‘ Transversality’ – music, journalism and other ecologies of practice.

Framing consists of an individual’s beliefs and attitudes to how they approach their life and different situations in their life. Transversality is the connecting and exchange of different types of media which gradually reform and create new meaning and institutions. In the readings Murphie noted; a transversal is “a line that cuts across other lines, perhaps across entire fields – bringing the fields together in a new way, recreating fields as something else” (Murphie A, 2006). As I have studied throughout my degree, it is always emphasized how much of an impact the media has had on shaping individuals and the way they perceive different aspects of the world. With these changes in different aspects of individual’s lives essentially demonstrating what transversality is.

The ongoing debate as to what extent has the evolution of the music industry impacted upon the production and distribution of music is one bought up in this week’s readings. The music industry is constantly changing as technology evolves. The changing dynamics of the music industry is clear with the power shifting from being completely held by the distributor with the consumer gaining more control. This control is evident by consumer’s ability to digitally download music which is often down for free known as ‘pirating’. Although this practice in many instances is illegal, it is very hard to enforce the laws as to the sheer amount of individuals that do it. Furthermore new technologies are emerging constantly enabling for the downloading and music piracy process to be completed instantly. To some extent the transversality of music particularly into the digital realm has had devastating effects for artists.

The  Youtube clip below demonstrates that the Music industry is suffering for lack of cd sales cause many people can just get it for free.
However now the labels are getting smart and using the world of the internet to sustain their place in the market.


On the more positive side; the internet and other such technologies have enabled more individuals who are interested in developing themselves in the music industry the chance to do so. Be it writing, producing or performing music, individuals are now given a greater opportunity to do something they love, which without these technologies may have never been obtainable.  In saying this as well it also means maybe a decrease in quality of music that can be found on the internet as no credentials are needed.

The review by Dwight Garner in the New York Times called ‘When Labels Fought the Digital, and the Digital Won’ Garner notes how the new age of digital music was a missed opportunity for record labels. This is an interesting argument and one that really resonated with me. While it’s easy for record companies to complain about new technologies that have reduced record sales as people can down load music for free, it would have seemed logical for them to have done more to change their business models to adapt to changes of technology. Murphie (2006) noted; “I have suggested that, in tune with the object of study, that is media technologies that connect more and more aspects of the world to each other, transversality is the unavoidable discipline we must follow in new media studies – whatever we call it.” Rather than looking at these new technologies as burdens, record companies could have used them to their advantage. Some artists are perfect examples of those who have adapted to this digital world and created new markets for themselves. Many artists like Beyonce and Rhianna have created phone apps and other such business prospects which have helped in the selling of their albums.

Key word – Data


Digital Music News, February 2012 ‘I’m a Successful Artist. And Here’s Why Things Have Never Been Worse…’, Accessed April 23/4/13,

Dwight Garner, New York Times, ‘When Labels Fought the Digital, and the Digital Won’ accessed 23/4/13,

Mashable. June 2008. ‘Joss Stone thinks Piracy is Great’, Accessed April 23/4/13,

Murphie, A. (2006, December). Editorial [On Transversality], from The Fibreculture Journal (Issue 9):Accessed April 23/4/13,

Week 6 – Data and Media – An Unrequited Love?

Advanced Media Issues

Data is constantly altering as individual’s needs change, reshaping the relationship of data and individuals. We are constantly receiving data through every type of technology, feeding our desire to better understand our life and the world around us. Within a few clicks we can access any information, anywhere, at any time. Wolf, noted in one of the readings ‘we are living in a data-driven world’. Development of technology’s has made gathering information easier, increasing individuals reliance on data with media/technology outlets being the medium for providing this information.

According to the readings the method to think about data and media follow the basics of French thinker Bruno Latour’s Actor-Network theory (or ANT). Bruno Latour also states that the circulation between data networks consists of human and non-human actants, the small assemblages that make these up would then form a larger assemblage that we access. Media acts as the agency for transporting data to a wider population, with media thus gaining its value based on the data delivered. As noted in the lecture; media transfers data to the masses however questions do become raised as to how much control data has over individual’s lives.

When looking at the relationship between media and data it becomes apparent that unlike media’s reliance on data, data does not rely on media. Data is already facts and figures and while without media a majority of people will never know the different types of data, these facts and figures still exist. We essentially plan our lives and experiences around the data we receive through media outlets. Meteorological Data is the weather projections which enable us to plan for the day and the week ahead; you are not going to go to the beach if the data forecasts is showers.  We are constantly using media to gather information, it can become difficult to filter the vast units of information which is why as data and technology have become more complex, filters have been implicated to enable individuals to better understand the data of the world.

Key Word – Augmented


E, Paul 2010, ‘Introduction’ in A Vast Machine: Computer Models, Climate Data, and the Politics of Global Warming, MIT Press, Cambridge MA

Quilty-Harper, Conrad (2010) ’10 ways data is changing how we live’, The Telegraph, August 25, accessed 17,4,13 < data-is-changing-how-we-live.html>

Wolf, Gary (2010) ‘The Data-Driven Life’, The New York Times, accessed 17,4,13<

Week Four: “Global Mnemotechnics”— Globalising Memory, Thinking and Action


Different theories in relation to memory in general and also its relationship to media were explored throughout the readings this week, specifically exploring how human interaction with media facilitates and affects our ability to retain and perceive information. The term ‘‘Global Mnemotechnics’ is bought up this week, investigating media’s influence on individual’s minds and the way they react’ (Stiegler). We are constantly in relation with mnemotechnological gadgets with Media and technology acting as an ‘extension of our minds’, but questions were investigated this week as to weather this had a positive or negative effect.

Above the cartoon clip, ‘The Divided Brain’ seemed to really sum up the basics and change in understanding of how the brain works. After understanding this it made it easier to understand how the brain and the human subconsicences can be impacted by media and technology.

Society does not have to purely rely on their own memory to recall information but rather can reach into their pocket if they need answers. Everything has been made easeir for our minds; there no longer is a need to remember any type of timetable with it being readily accessed as a mobile phone application acting as somewhat of a back up brain with moments also being captured forever with the click of a button. Some theologies would argue this is making our minds and memory lazier while other where saying it has the opposite effect however it is undeniably true that ‘our memory is constantly expanding with technology and extending the knowledge of mankind’ (Noë). Like any muscle in the body the mind and memory would need stimulation and need to be constantly used to be able to work to its full potential. It really seems that individuals are losing a greater part of their knowledge, however in saying this technology advances are not slowing down so society never again will have to rely purely on themselves to be a USB to store information.

Reference List

[Online] Stiegler, Bernard (n.d.) ‘Anamnesis and Hypomnesis: Plato as the first thinker of the proletarianisation’ hypomnesis

[Online] <;

[Online] Noë, Alva (2010) ‘Does thinking happen in the brain?’ 13:7 Cosmos and Culture < happen-in-the-brain>

[Online] Noë, Alva and Solano, Marlon Barrios (2008) ‘dance as a way of knowing: interview with Alva Noë’, <; (you are only required to watch the first 5 minutes)

[online] Chalmers, David (2009) ‘The Extended Mind Revisited [1/5], at Hong Kong, 2009’, <; (about 9 minutes)

[online] Dalton, S. (n.d.) ‘e sense’ <;

[online] Pamoukaghlian, Veronica (2011) ‘Mind Games: Science’s Attempts at Thought Control’,, December 28 < 2011/12/28/mind-games-sciences-attempts-at-thought-control/>

image – ‘ How Many Things Of Our Memory Are True’ –

Week Three: “Ecologies”—Media Ecologies/Other “Ecologies”


Media ecologies are an environment that impacts societies everyday life and investigates how media and communication processes affect human perception, understanding, feeling and value. The way information is conveyed very much affects ‘society’s view and understanding of different events and circumstances having transformed and adapted with technological changes’ (Levinson, pg. 13). While I do agree with Neil Postman and Marshall McLuhan on their proposed theory of ‘media ecology’ that technology profoundly influences society and is everywhere as evidenced via the internet, however like last week to say it controls seems technologically determinist and quite negatively simplistic.

McLuhan stated that “media acts as extensions of the human senses in each era’ (Fuller p. 6). This suggests that media communications within society has been influenced over time through the progression in technology affecting the way that humans perceive information. This is easily evidenced via the some what homogenous view that society experiance issues presented to them via technological media outlets such as they way war’s are presented or political elections. Even the way individuals view other countries way of life is constructed via what we see and hear from technological devises.

Through the decade’s human’s reliance on technology to provide information seems to have changed and adapted as technology has transformed, shaping society’s values and perceived intake of knowledge. Information is much more readily available through a number of technological mediums and as Postman states “is everywhere around us”(Media Ecology Association). Our minds while having the ability to think for ourselves, are easy influenced by the influx of information technically provided around us and it is very easy to get sucked into just absorbing information not matter what century individuals live in, rather than actually thinking about it more analytically. However, in the 21st century there are significantly more technological mediums to provide us with substantially more objective and subjective information as more individuals have the power to provide their opinions.

Reference List 

[Study kit] Fuller, Matthew (2005) ‘Introduction: Media Ecologies’ in Media

Ecologies: Materialist Energies in Art and Techno culture Cambridge, MA; MIT

Press: 1-12

[Online] Media Ecology Association ‘What is Media Ecology’

[Online] ‘Media Ecology’, Wikipedia

(Study kit) Levinson, Paul (1997) ‘The First Digital Medium’ in Soft Edge; a natural

History and future of the information revolution London: Routledge: 11-20

image –Disruptive Technology and How to Compete for the Future