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Week Four: “Global Mnemotechnics”— Globalising Memory, Thinking and Action

April 12, 2013


Different theories in relation to memory in general and also its relationship to media were explored throughout the readings this week, specifically exploring how human interaction with media facilitates and affects our ability to retain and perceive information. The term ‘‘Global Mnemotechnics’ is bought up this week, investigating media’s influence on individual’s minds and the way they react’ (Stiegler). We are constantly in relation with mnemotechnological gadgets with Media and technology acting as an ‘extension of our minds’, but questions were investigated this week as to weather this had a positive or negative effect.

Above the cartoon clip, ‘The Divided Brain’ seemed to really sum up the basics and change in understanding of how the brain works. After understanding this it made it easier to understand how the brain and the human subconsicences can be impacted by media and technology.

Society does not have to purely rely on their own memory to recall information but rather can reach into their pocket if they need answers. Everything has been made easeir for our minds; there no longer is a need to remember any type of timetable with it being readily accessed as a mobile phone application acting as somewhat of a back up brain with moments also being captured forever with the click of a button. Some theologies would argue this is making our minds and memory lazier while other where saying it has the opposite effect however it is undeniably true that ‘our memory is constantly expanding with technology and extending the knowledge of mankind’ (Noë). Like any muscle in the body the mind and memory would need stimulation and need to be constantly used to be able to work to its full potential. It really seems that individuals are losing a greater part of their knowledge, however in saying this technology advances are not slowing down so society never again will have to rely purely on themselves to be a USB to store information.

Reference List

[Online] Stiegler, Bernard (n.d.) ‘Anamnesis and Hypomnesis: Plato as the first thinker of the proletarianisation’ hypomnesis

[Online] <;

[Online] Noë, Alva (2010) ‘Does thinking happen in the brain?’ 13:7 Cosmos and Culture < happen-in-the-brain>

[Online] Noë, Alva and Solano, Marlon Barrios (2008) ‘dance as a way of knowing: interview with Alva Noë’, <; (you are only required to watch the first 5 minutes)

[online] Chalmers, David (2009) ‘The Extended Mind Revisited [1/5], at Hong Kong, 2009’, <; (about 9 minutes)

[online] Dalton, S. (n.d.) ‘e sense’ <;

[online] Pamoukaghlian, Veronica (2011) ‘Mind Games: Science’s Attempts at Thought Control’,, December 28 < 2011/12/28/mind-games-sciences-attempts-at-thought-control/>

image – ‘ How Many Things Of Our Memory Are True’ –


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