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Week Three: “Ecologies”—Media Ecologies/Other “Ecologies”

April 12, 2013


Media ecologies are an environment that impacts societies everyday life and investigates how media and communication processes affect human perception, understanding, feeling and value. The way information is conveyed very much affects ‘society’s view and understanding of different events and circumstances having transformed and adapted with technological changes’ (Levinson, pg. 13). While I do agree with Neil Postman and Marshall McLuhan on their proposed theory of ‘media ecology’ that technology profoundly influences society and is everywhere as evidenced via the internet, however like last week to say it controls seems technologically determinist and quite negatively simplistic.

McLuhan stated that “media acts as extensions of the human senses in each era’ (Fuller p. 6). This suggests that media communications within society has been influenced over time through the progression in technology affecting the way that humans perceive information. This is easily evidenced via the some what homogenous view that society experiance issues presented to them via technological media outlets such as they way war’s are presented or political elections. Even the way individuals view other countries way of life is constructed via what we see and hear from technological devises.

Through the decade’s human’s reliance on technology to provide information seems to have changed and adapted as technology has transformed, shaping society’s values and perceived intake of knowledge. Information is much more readily available through a number of technological mediums and as Postman states “is everywhere around us”(Media Ecology Association). Our minds while having the ability to think for ourselves, are easy influenced by the influx of information technically provided around us and it is very easy to get sucked into just absorbing information not matter what century individuals live in, rather than actually thinking about it more analytically. However, in the 21st century there are significantly more technological mediums to provide us with substantially more objective and subjective information as more individuals have the power to provide their opinions.

Reference List 

[Study kit] Fuller, Matthew (2005) ‘Introduction: Media Ecologies’ in Media

Ecologies: Materialist Energies in Art and Techno culture Cambridge, MA; MIT

Press: 1-12

[Online] Media Ecology Association ‘What is Media Ecology’

[Online] ‘Media Ecology’, Wikipedia

(Study kit) Levinson, Paul (1997) ‘The First Digital Medium’ in Soft Edge; a natural

History and future of the information revolution London: Routledge: 11-20

image –Disruptive Technology and How to Compete for the Future


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