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Week 6 – Data and Media – An Unrequited Love?

April 18, 2013

Advanced Media Issues

Data is constantly altering as individual’s needs change, reshaping the relationship of data and individuals. We are constantly receiving data through every type of technology, feeding our desire to better understand our life and the world around us. Within a few clicks we can access any information, anywhere, at any time. Wolf, noted in one of the readings ‘we are living in a data-driven world’. Development of technology’s has made gathering information easier, increasing individuals reliance on data with media/technology outlets being the medium for providing this information.

According to the readings the method to think about data and media follow the basics of French thinker Bruno Latour’s Actor-Network theory (or ANT). Bruno Latour also states that the circulation between data networks consists of human and non-human actants, the small assemblages that make these up would then form a larger assemblage that we access. Media acts as the agency for transporting data to a wider population, with media thus gaining its value based on the data delivered. As noted in the lecture; media transfers data to the masses however questions do become raised as to how much control data has over individual’s lives.

When looking at the relationship between media and data it becomes apparent that unlike media’s reliance on data, data does not rely on media. Data is already facts and figures and while without media a majority of people will never know the different types of data, these facts and figures still exist. We essentially plan our lives and experiences around the data we receive through media outlets. Meteorological Data is the weather projections which enable us to plan for the day and the week ahead; you are not going to go to the beach if the data forecasts is showers.  We are constantly using media to gather information, it can become difficult to filter the vast units of information which is why as data and technology have become more complex, filters have been implicated to enable individuals to better understand the data of the world.

Key Word – Augmented


E, Paul 2010, ‘Introduction’ in A Vast Machine: Computer Models, Climate Data, and the Politics of Global Warming, MIT Press, Cambridge MA

Quilty-Harper, Conrad (2010) ’10 ways data is changing how we live’, The Telegraph, August 25, accessed 17,4,13 < data-is-changing-how-we-live.html>

Wolf, Gary (2010) ‘The Data-Driven Life’, The New York Times, accessed 17,4,13<


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